Lay´s "Messi Photo"

The project was shot in Rio de Janeiro except Messi , our challenge was to match and integrate  Messi plates shot in a Green Screen studio in Barcelona  with the ones from Brazil. We used elaborated  compositing tricks along with a CGI head version based on the real Messi. 

CREDITS

 

Project:  LAY´s  Messi "Photo"

Agency: Tiempo BBDO.

Prod-Company : Radical Media , Berlin

Director: Bruce Hunt

 

 

Furia provided services : VFX Supervision, CGI  Messi Head , Background and character replacements, Flame post.