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Lay´s "Messi Photo"

The project was shot in Rio de Janeiro except Messi , our challenge was to match and integrate  Messi plates shot in a Green Screen studio in Barcelona  with the ones from Brazil. We used elaborated  compositing tricks along with a CGI head version based on the real Messi. 



Project:  LAY´s  Messi "Photo"

Agency: Tiempo BBDO.

Prod-Company : Radical Media , Berlin

Director: Bruce Hunt



Furia provided services : VFX Supervision, CGI  Messi´s head replacement , Background and character replacements, Flame post.


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